
We are catalysts, conveners and champions of a thriving community.
We invite you to visit Florence and we welcome you to feel like a local when you are here! Come live where you love to play!
Welcome to Florence, Oregon
Make Florence your coastal playground!
Here you’ll find an abundance of adventure—fun things to do and places to see on the Central Oregon Coast including uncrowded beaches, spectacular dunes, golf, fishing, horseback riding, ATV riding, sandboarding…and that’s just your first few days. Come, relive and share the youthful memories from family trips (remember that epic sandcastle you built?). Make new memories with friends and family—hiking, kite flying, picnicking, crabbing, whale watching, storm watching…so much to do you’re going to need award-winning lodging and dining options. You’ll easily find ALL THAT right here in the middle of the Oregon Coast.
Local Highlights
Featured
Events
- Recurring daily
Keep Florence Blooming! Sponsor a Flower Basket Today! 🌸🌿 Florence is about to burst into color, and we need your help to make it happen! What started as just…
Lunch & Learn: Capitol Conversation Key Policy Updates Impacting Our Local Economy Date: May 15, 2025 Time: Networking 11:30 AM – 12:00 PM | Program…
- Recurring daily
🌺🎉 Join Us for the 118th Rhododendron Festival! Get ready for a celebration of 'Rhodies on the River' amidst our breathtaking local beauty and floral wonders…
- Recurring daily
🌺🎉 Join Us for the 118th Rhododendron Festival! Get ready for a celebration of 'Rhodies on the River' amidst our breathtaking local beauty and floral wonders…
Business After Hours: Honoring the Rhododendron Festival Court Hosted by the Siuslaw Pioneer Museum Join us for an enchanting evening dedicated to celebrating…
Golf-lovers will enjoy a truly unique experience when they take on the links on the Oregon Coast.
Florence News
What's New
What the Experts Say About Florence
- 5 minutes
Come discover Florence — the highly acclaimed destination where coastal beauty meets small-town charm—and your best place for outdoor adventure, romantic getaways, family vacations, arts and culture…
FLORENCE CHAMBER ANNOUNCES RHODODENDRON FESTIVAL LINE-UP OF FUN
- 2 minutes
The Florence Area Chamber of Commerce is inviting everyone to the 118 th edition of the Florence Rhododendron Festival. The family friendly Oregon institution takes place May 15 to 18, 2025. This…
Accessibility Improvements Welcome All to Florence, Oregon’s Coastal Playground
- 3 minutes
The Florence Area Chamber of Commerce is proud to announce major strides in making Florence, Oregon — known as Oregon’s Coastal Playground — more accessible to visitors of all abilities. Thanks to…
- 10 minutes
After recently being named Expedia.com’s #5 Place in America to “Pop the Question,” it only makes sense to plan your big day, and at least part of your honeymoon, in Florence—Oregon’s Coastal…
Coast Like a Local this Spring - Give Wildlife Space!
- 2 minutes
How to Explore the Oregon Coast This Spring—Like a Local Spring is a beautiful time to visit Florence, Oregon. The wildflowers are blooming, the trails are drying out, and the coastline is alive with…