The Florence Rhododendron Festival is the second-oldest flower festival in Oregon, just one year younger than the Portland Rose Festival, and third oldest on the West Coast behind the Tournament of Roses in Pasadena, California. Thousands come from around the world to celebrate with us every year on the third weekend in May. We hope you will too!

2024 Festival details here.

Generations of families have enjoyed the annual Florence Rhododendron Festival by attending, enjoying the Davis Shows carnival, exhibiting their rhodies, showing off their classic cars and motorcycles, being in the parade, and shopping and dining in Old Town and all-around town. It’s a family tradition, an Oregon institution.

Come be part of our biggest party of the year and enjoy all that Oregon’s Coastal Playground has to offer. 

The Rhododendrons that thrive along the Oregon Coast are the stars of the Festival and we celebrate their beauty! The spectacular display of hundreds of wild and cultured rhododendrons takes place during the Florence Rhododendron Society’s annual show and awards at the Florence Events Center; but be on the lookout for our magnificent natural rhododendrons all over the region.

It’s One Fun Event After the Other
The Davis Shows Carnival opens on Thursday in Old Town Florence and the Rhododendron Court coronation of Queen Rhododendra and The King of the Coast takes place the Saturday evening prior to the main weekend at the Florence Events Center. Saturday features the annual 5K Rhody Run and Walk, the junior parade and kids’ activities, the annual Rhody Classic Car Show ‘n’ Shine, and the Coast Radio Classic Car Cruise through Old Town. Sunday brings the grand floral parade down Highway 101 at noon. Throughout the event there will be a vendor’s fair in Old Town, a spectacular rhododendron show at the Florence Events Center, and live music, art, and other festivities and activities all over town. 

And while you are in the area, be sure to visit our fabulous shops and galleries, sample the diversity of food and drink (including many farm-to-table and ocean-to-table options), and the many family-friendly adventures found only in and around Florence—Oregon’s Coastal Playground.

For more information on the annual Florence Rhododendron Festival, including applications for vendor spaces and parade entries, contact the Chamber at events@FlorenceChamber.com or 541-997-3128. And keep coming back to this page for all the updates so you can plan your Rhody Fest weekend in Florence, Oregon!

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