Nestled along the Siuslaw River, Historic Old Town Florence offers lovely scenery, unique shopping, and a variety of delicious dining experiences. Check out the quaint-but-never-commercial shops, breathtaking galleries, an historic museum, and the picturesque marina. It’s all blended with lovely parks along the river, and the Siuslaw River Bridge Interpretive Center, where you can sip a cup of coffee or a cool drink at riverside tables as you watch the passing boats, frolicking sea lions, and listen to the call of the sea birds.

Many of the buildings have fascinating history, and the streets are festooned with beautiful flower boxes, ornamental streetlights, and benches. Come enjoy a delightful visit to Historic Old Town Florence where friendly locals and shopkeepers will always welcome you with a gracious smile. Be sure to check out some of the colorful nightlife too.

There are many more hidden gems in and around Historic Old Town Florence. To find them, take the self-guided tour of historic sites with a map from the Siuslaw Pioneer Museum (or click here), join the monthly Second Saturday art walk, fill your Passport to the Arts or explore the Florence Charm Trail with maps from the Florence Visitors Center. Keep your eyes peeled for Florence’s famous painted rocks too.

Our Community Champions

Florence Area Chamber Thanks

Our Community Leaders