VISITING HISTORIC OLD TOWN FLORENCE

Hidden from view to those who innocently pass through Florence without stopping to explore is the charm of Historic Old Town Florence.

But if you know, you know!

Experiencing Historic Old Town is one of the top things to do in Florence!

Here’s why:

This fun, fascinating, and totally walkable area is nestled along the scenic Siuslaw River. Immerse yourself in a delightful blend of unique shopping, mouthwatering meals, and captivating scenery. Discover quaint yet authentic shops, breathtaking galleries, a rich historic museum, and a picturesque marina.

Stroll through lovely riverfront parks, including romantic Gazebo Park and the informative Siuslaw River Bridge Interpretive Center Park, offering riverside tables for sipping coffee or cool drinks, noshing on a take-out lunch or dinner—or a delectable dessert—while people watching or spotting passing boats, playful sea lions, and listening to the enchanting calls of sea birds.

Uncover the fascinating history of many iconic buildings, enjoy ornamental lampposts adorned with beautiful flower baskets, and visit dozens of inviting nearby benches. Our friendly locals and shopkeepers are always ready to welcome you with gracious smiles and advice on how to make the most of your visit. Drop by the Florence Visitors Center and Gallery at 290 Highway 101 for the most comprehensive advice and insights, brochures, and visitors’ guides. Or, for more immediate gratification, order our free Visitor Guide and request our free newsletter.

Dive deeper into the hidden gems of Historic Old Town Florence by embarking on a self-guided tour of historic sites with a map from the Siuslaw Pioneer Museum. Join the monthly Second Saturday art walk, fill your Passport to the Arts, or explore the Florence Charm Trail with maps from the Florence Visitors Center. Plan your getaway now to experience the allure of Historic Old Town Florence!