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Oregon's Coastal Playground
Come and play
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We are catalysts, conveners and champions of a thriving community.

We invite you to visit Florence and we welcome you to feel like a local when you are here! Come live where you love to play!

Welcome to Florence, Oregon

Make Florence your coastal playground!

Here you’ll find an abundance of adventure—fun things to do and places to see on the Central Oregon Coast including uncrowded beaches, spectacular dunes, golf, fishing, horseback riding, ATV riding, sandboarding…and that’s just your first few days. Come, relive and share the youthful memories from family trips (remember that epic sandcastle you built?). Make new memories with friends and family—hiking, kite flying, picnicking, crabbing, whale watching, storm watching…so much to do you’re going to need award-winning lodging and dining options. You’ll easily find ALL THAT right here in the middle of the Oregon Coast.

Local Highlights

Featured

Events

2025 Wine, Chowder & Glass Float Trail Feb 14
  • Recurring daily

Florence's Wine, Chowder & Glass Float Trail - President's Day Weekend! Tickets on sale HERE! 🍷🥣🔍 February 14-16, 2025 Explore the coastal delights of…

Florence News

What's New

2025 Rhododendron Festival Logo and Event Info Dec 17
  • 2 minutes

2025 Rhododendron Festival: Logo Contest Winner Announced! The Florence Area Chamber of Commerce is thrilled to announce the winner of the 2025 Rhododendron Festival Logo Contest: Jordan Blumer of…

Our Community Champions

Florence Area Chamber Thanks

Our Community Leaders