We are catalysts, conveners and champions of a thriving community.

We invite you to visit Florence and we welcome you to feel like a local when you are here! Come live where you love to play!

Welcome to Florence, Oregon

Make Florence your coastal playground!

Here you’ll find an abundance of adventure—fun things to do and places to see on the Central Oregon Coast including uncrowded beaches, spectacular dunes, golf, fishing, horseback riding, ATV riding, sandboarding…and that’s just your first few days. Come, relive and share the youthful memories from family trips (remember that epic sandcastle you built?). Make new memories with friends and family—hiking, kite flying, picnicking, crabbing, whale watching, storm watching…so much to do you’re going to need award-winning lodging and dining options. You’ll easily find ALL THAT right here in the middle of the Oregon Coast.

Nov 20

See the World with LCC Florence!

Lane Community College - Florence Campus

Where do you see yourself in 2025? Picture yourself savoring fresh seafood along the stunning coast of Maine, sailing the crystal-clear waters of the Adriatic…

Nov 20

🎁 20th Annual Toy & Food Drive at Three Rivers Casino & Resort 🎁

Recurring daily
Three Rivers Casino Resort

🎁 20th Annual Toy & Food Drive at Three Rivers Casino & Resort 🎁 🗓️ November 1 - December 15, 2024 Join us at Three Rivers Casino & Resort in…

Nov 21

Goodwill hosts Business After Hours

Goodwill Industries

🌟 Business After Hours at Goodwill Industries 🌟 📅 Date: Thursday, November 21 🕔 Time: 5:00 pm – 6:30 pm 📍 Location: 1310 Hwy 101, Florence, OR Join…

Nov 22

Drinking Habits Presented by Last Resort Players

Florence Events Center

Get Ready for Hilarious Hijinks with “Drinking Habits” by Tom Smith! The Last Resort Players invite you to an uproarious comedy that’s full of twists, mistaken…

Nov 22

Intuitive Empowerment Circle ~ Each is Stand Alone - Come When It Works for You!

Recurring weekly on Friday
Empowered Living Wellness Center

Join our weekly Intuition Empowerment Circle to strengthen and explore your intuitive/instinctive abilities in a welcoming, interactive space. Each session is…

Golf The Oregon Coast

Golf-lovers will enjoy a truly unique experience when they take on the links on the Oregon Coast.

Nothing Short of Wild! Explore Florence’s Sea Lion Caves: A Natural Attraction Like No Other

Nov 20

an hour ago

Nothing Short of Wild! Explore Florence’s Sea Lion Caves: A Natural Attraction Like No Other

4 minutes

Nothing Short of Wild! Explore Florence’s Sea Lion Caves: A Natural Attraction Like No Other Just 11 miles north of Florence, Oregon, the Sea Lion Caves have been captivating visitors for decades as…

Discover Year-Round Coastal Golf in Florence, Oregon

Nov 20

4 hours ago

Discover Year-Round Coastal Golf in Florence, Oregon

4 minutes

Discover Year-Round Coastal Golf in Florence, Oregon When searching for a golfing getaway that combines world-class courses, breathtaking coastal views, and year-round play, look no further than…

A Guide to Catching and Preparing Dungeness Crab in Florence, Oregon

Nov 20

5 hours ago

A Guide to Catching and Preparing Dungeness Crab in Florence, Oregon

4 minutes

Catching and preparing Dungeness crab is a quintessential coastal activity in Florence, Oregon, offering a mix of excitement, family fun, and delicious rewards. Whether you’re a seasoned crabber or a…

Oct 10

a month ago

FLORENCE CHAMBER ANNOUNCES 2025 RHODODENDRON FESTIVAL THEME & LOGO CONTEST

2 minutes

The Florence Area Chamber of Commerce is thrilled to announce the theme for the 118th Annual Rhododendron Festival, taking place May 15-18, 2025: “Rhodies on the River.” This year’s theme celebrates…

Sep 24

2 months ago

Oregon Central Coast King Tides 2025

6 minutes

Experience the Spectacular King Tides on Oregon’s Central Coast This Winter This winter, the magnificent King Tides return to Oregon’s Central Coast, offering locals and visitors alike the chance to…