We are catalysts, conveners and champions of a thriving community.

We invite you to visit Florence and we welcome you to feel like a local when you are here! Come live where you love to play!

Welcome to Florence, Oregon

Make Florence your coastal playground!

Here you’ll find an abundance of adventure—fun things to do and places to see on the Central Oregon Coast including uncrowded beaches, spectacular dunes, golf, fishing, horseback riding, ATV riding, sandboarding…and that’s just your first few days. Come, relive and share the youthful memories from family trips (remember that epic sandcastle you built?). Make new memories with friends and family—hiking, kite flying, picnicking, crabbing, whale watching, storm watching…so much to do you’re going to need award-winning lodging and dining options. You’ll easily find ALL THAT right here in the middle of the Oregon Coast.

Apr 03

Florence Habitat for Humanity Hosts Business After Hours & Birthday Celebration

Florence Habitat for Humanity and RESTORE

Florence Habitat for Humanity Hosts Business After Hours & Birthday Celebration! 📅 Date: April 3, 2025 📍 Location: Habitat for Humanity and ReStore…

Apr 03

Yes, I want to be a Flower Basket Sponsor!

Recurring daily

Keep Florence Blooming! Sponsor a Flower Basket Today! 🌸🌿 Florence is about to burst into color, and we need your help to make it happen! What started as just…

Apr 04

Live Music at Three Rivers Casino's Blue Bill's

Recurring weekly on Friday, Saturday
Three Rivers Casino Resort

Experience the ultimate entertainment destination at Three Rivers Casino Resort! Enjoy live music every Friday and Saturday from 9pm to midnight at Blue Bills…

Apr 05

Live Music & Entertainment at the Laughing Crab

Recurring weekly on Saturday
The Laughing Crab Gallery & Tasting Room

Experience the Vibe at Laughing Crab Gallery and Tasting Room Where Music, Taste, and Laughter Collide Step into the world of the Laughing Crab Gallery and…

Apr 05

The Jordan James Band

International C-Food Market

🎵 Your Favorite Local Band is Back! 🎵 Seafood, sips, and songs? Yes, please! Join us at ICM Seafood Restaurant for a night of live music from your favorite…

Golf The Oregon Coast

Golf-lovers will enjoy a truly unique experience when they take on the links on the Oregon Coast.

Explore the Wonders of Tide Pooling Near Florence, Oregon

Mar 27

Beaches, Golf & Outdoor Fun 7 days ago

Explore the Wonders of Tide Pooling Near Florence, Oregon

4 minutes

Tide pooling is an incredible way to explore the Oregon Coast, offering an up-close view of marine creatures in their natural habitat. Best of all, it’s a free activity (except for the occasional…

Discover Florence, Oregon: The Coastal Playground with a Rich History

Mar 25

History and More Fun Stuff 9 days ago

Discover Florence, Oregon: The Coastal Playground with a Rich History

11 minutes

Historic Connections to Learn, See, Explore, and Experience in Florence Nestled along Oregon’s magnificent central coast, Florence is a charming town known for its breathtaking landscapes, vibrant…

The Florence Events Center - A Perfect Venue for Every Event

Mar 13

Events and Venues 21 days ago

The Florence Events Center - A Perfect Venue for Every Event

3 minutes

Discover the Many Thrills of the Oregon Dunes in Florence, Oregon

Feb 25

a month ago

Discover the Many Thrills of the Oregon Dunes in Florence, Oregon

7 minutes

If you’re craving an adventure that blends breathtaking natural beauty with heart-pumping excitement, set your sights on Florence, Oregon—Oregon’s Coastal Playground and home to the iconic Oregon…

Paddles Up! Exploring the Best Kayaking Adventures in Florence, Oregon

Jan 21

Beaches, Golf & Outdoor Fun 2 months ago

Paddles Up! Exploring the Best Kayaking Adventures in Florence, Oregon

6 minutes

Frequent Paddling Results in Fun, Discipline, and Great Reward Kayaking, paddleboarding, and canoeing in Florence, Oregon, are dynamic, family-friendly activities that thrive in an area overflowing…