We are catalysts, conveners and champions of a thriving community.

We invite you to visit Florence and we welcome you to feel like a local when you are here! Come live where you love to play!

Welcome to Florence, Oregon

Make Florence your coastal playground!

Here you’ll find an abundance of adventure—fun things to do and places to see on the Central Oregon Coast including uncrowded beaches, spectacular dunes, golf, fishing, horseback riding, ATV riding, sandboarding…and that’s just your first few days. Come, relive and share the youthful memories from family trips (remember that epic sandcastle you built?). Make new memories with friends and family—hiking, kite flying, picnicking, crabbing, whale watching, storm watching…so much to do you’re going to need award-winning lodging and dining options. You’ll easily find ALL THAT right here in the middle of the Oregon Coast.

Apr 25

Live Music at Three Rivers Casino's Blue Bill's

Recurring weekly on Friday, Saturday
Three Rivers Casino Resort

Experience the ultimate entertainment destination at Three Rivers Casino Resort! Enjoy live music every Friday and Saturday from 9pm to midnight at Blue Bills…

Apr 25

Yes, I want to be a Flower Basket Sponsor!

Recurring daily

Keep Florence Blooming! Sponsor a Flower Basket Today! 🌸🌿 Florence is about to burst into color, and we need your help to make it happen! What started as just…

Apr 26

Live Music & Entertainment at the Laughing Crab

Recurring weekly on Saturday
The Laughing Crab Gallery & Tasting Room

Experience the Vibe at Laughing Crab Gallery and Tasting Room Where Music, Taste, and Laughter Collide Step into the world of the Laughing Crab Gallery and…

Apr 26

The Jordan James Band

International C-Food Market

🎶🍷 Fresh Seafood, Fine Wine & Fantastic Music! 🍤🍹 Get ready for a night of live music and unforgettable vibes at ICM Seafood Restaurant! We’re serving…

Apr 26

Women's Wellness - Oregon Coast Expo

Driftwood Shores Resort and Conference Center

Women's Wellness - Oregon Coast Expo 📅 Saturday & Sunday, April 26-27, 2025 📍 Driftwood Shores, Oregon Coast Ready for a weekend of inspiration…

Golf The Oregon Coast

Golf-lovers will enjoy a truly unique experience when they take on the links on the Oregon Coast.

Your Dream Wedding in Florence, Oregon: A Guide to Local Venues and Services

Apr 08

17 days ago

Your Dream Wedding in Florence, Oregon: A Guide to Local Venues and Services

10 minutes

After recently being named Expedia.com’s #5 Place in America to “Pop the Question,” it only makes sense to plan your big day, and at least part of your honeymoon, in Florence—Oregon’s Coastal…

Coast Like a Local this Spring - Give Wildlife Space!

Apr 08

17 days ago

Coast Like a Local this Spring - Give Wildlife Space!

2 minutes

How to Explore the Oregon Coast This Spring—Like a Local Spring is a beautiful time to visit Florence, Oregon. The wildflowers are blooming, the trails are drying out, and the coastline is alive with…

Explore the Wonders of Tide Pooling Near Florence, Oregon

Mar 27

Beaches, Golf & Outdoor Fun a month ago

Explore the Wonders of Tide Pooling Near Florence, Oregon

4 minutes

Tide pooling is an incredible way to explore the Oregon Coast, offering an up-close view of marine creatures in their natural habitat. Best of all, it’s a free activity (except for the occasional…

Discover Florence, Oregon: The Coastal Playground with a Rich History

Mar 25

History & Culture a month ago

Discover Florence, Oregon: The Coastal Playground with a Rich History

11 minutes

Historic Connections to Learn, See, Explore, and Experience in Florence Nestled along Oregon’s magnificent central coast, Florence is a charming town known for its breathtaking landscapes, vibrant…