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Oregon's Coastal Playground
Come and play

We are catalysts, conveners and champions of a thriving community.

We invite you to visit Florence and we welcome you to feel like a local when you are here! Come live where you love to play!

Welcome to Florence, Oregon

Make Florence your coastal playground!

Here you’ll find an abundance of adventure—fun things to do and places to see on the Central Oregon Coast including uncrowded beaches, spectacular dunes, golf, fishing, horseback riding, ATV riding, sandboarding…and that’s just your first few days. Come, relive and share the youthful memories from family trips (remember that epic sandcastle you built?). Make new memories with friends and family—hiking, kite flying, picnicking, crabbing, whale watching, storm watching…so much to do you’re going to need award-winning lodging and dining options. You’ll easily find ALL THAT right here in the middle of the Oregon Coast.

Local Highlights



Fraudville Mar 01

Join the Hoedown Extravaganza at Fraudville 2024! 🤠 Get ready for a boot-scootin' good time with the Boys & Girls Club of Western Lane County at our annual…

Process Paint & Sip Mar 01

Think back to your childhood, and the excitement of painting and drawing as a way of learning how to use materials, and discovering all the things you could do…

Florence News

What's New

2024 Flower Basket Program Launches Feb 26
  • 2 minutes

CHAMBER ANNOUNCES GROWTH OF FLOWER BASKET PROGRAM The Florence Area Chamber of Commerce, in partnership with the City of Florence's public works department, is thrilled to expand our iconic Flower…

Visitor Center Manager Wanted! Nov 07
  • 2 minutes

Job Title: Visitor Center Manager Organization: Florence Area Chamber of Commerce Visitors Center Location: Florence, Oregon Type: Flexible Part-Time (20 hours per week) Wage: $15 per hour Position…

Our Community Champions

Florence Area Chamber Thanks

Our Community Leaders