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Oregon's Coastal Playground
Come and play
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We are catalysts, conveners and champions of a thriving community.

We invite you to visit Florence and we welcome you to feel like a local when you are here! Come live where you love to play!

Welcome to Florence, Oregon

Make Florence your coastal playground!

Here you’ll find an abundance of adventure—fun things to do and places to see on the Central Oregon Coast including uncrowded beaches, spectacular dunes, golf, fishing, horseback riding, ATV riding, sandboarding…and that’s just your first few days. Come, relive and share the youthful memories from family trips (remember that epic sandcastle you built?). Make new memories with friends and family—hiking, kite flying, picnicking, crabbing, whale watching, storm watching…so much to do you’re going to need award-winning lodging and dining options. You’ll easily find ALL THAT right here in the middle of the Oregon Coast.

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Sami & Ollie’s Winter Treasure Hunt Dec 06

Sami & Ollie’s Winter Treasure Hunt

  • Recurring daily

Sami & Ollie’s Winter Treasure Hunt November 24th - December 23rd 🎄 Welcome to Sami & Ollie’s Winter Treasure Hunt! 🎄 Join our favorite Florence…

Florence News

What's New

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Oregon Central Coast King Tides 2025 Sep 24

Oregon Central Coast King Tides 2025

  • 6 minutes

Experience the Spectacular King Tides on Oregon’s Central Coast This Winter This winter, the magnificent King Tides return to Oregon’s Central Coast, offering locals and visitors alike the chance to…

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Oregon's Coastal Playground Florence, OR

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Second-Best Small Town in the Northwest

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290 Hwy 101 Florence, OR 97439

541-997-3128
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