We are catalysts, conveners and champions of a thriving community.

We invite you to visit Florence and we welcome you to feel like a local when you are here! Come live where you love to play!

Welcome to Florence, Oregon

Make Florence your coastal playground!

Here you’ll find an abundance of adventure—fun things to do and places to see on the Central Oregon Coast including uncrowded beaches, spectacular dunes, golf, fishing, horseback riding, ATV riding, sandboarding…and that’s just your first few days. Come, relive and share the youthful memories from family trips (remember that epic sandcastle you built?). Make new memories with friends and family—hiking, kite flying, picnicking, crabbing, whale watching, storm watching…so much to do you’re going to need award-winning lodging and dining options. You’ll easily find ALL THAT right here in the middle of the Oregon Coast.

Dec 05

Sami & Ollie’s Winter Treasure Hunt

Recurring daily

Sami & Ollie’s Winter Treasure Hunt November 24th - December 23rd 🎄 Welcome to Sami & Ollie’s Winter Treasure Hunt! 🎄 Join our favorite Florence…

Dec 05

Shop Local in Style: SJ Custom Jewelers Holiday Business After Hours

SJ Custom Jewelers

Business After Hours: You’re Invited! Join us on Thursday, December 5th, for a special evening at SJ Custom Jewelers in Historic Old Town Florence. Discover…

Dec 05

🎁 20th Annual Toy & Food Drive at Three Rivers Casino & Resort 🎁

Recurring daily
Three Rivers Casino Resort

🎁 20th Annual Toy & Food Drive at Three Rivers Casino & Resort 🎁 🗓️ November 1 - December 15, 2024 Join us at Three Rivers Casino & Resort in…

Dec 06

Intuitive Empowerment Circle ~ Each is Stand Alone - Come When It Works for You!

Recurring weekly on Friday
Empowered Living Wellness Center

Join our weekly Intuition Empowerment Circle to strengthen and explore your intuitive/instinctive abilities in a welcoming, interactive space. Each session is…

Dec 06

Live Music at Three Rivers Casino's Blue Bill's

Recurring weekly on Friday, Saturday
Three Rivers Casino Resort

Experience the ultimate entertainment destination at Three Rivers Casino Resort! Enjoy live music every Friday and Saturday from 9pm to midnight at Blue Bills…

Golf The Oregon Coast

Golf-lovers will enjoy a truly unique experience when they take on the links on the Oregon Coast.

Nothing Short of Wild! Explore Florence’s Sea Lion Caves: A Natural Attraction Like No Other

Nov 20

15 days ago

Nothing Short of Wild! Explore Florence’s Sea Lion Caves: A Natural Attraction Like No Other

4 minutes

Nothing Short of Wild! Explore Florence’s Sea Lion Caves: A Natural Attraction Like No Other Just 11 miles north of Florence, Oregon, the Sea Lion Caves have been captivating visitors for decades as…

Discover Year-Round Coastal Golf in Florence, Oregon

Nov 20

15 days ago

Discover Year-Round Coastal Golf in Florence, Oregon

4 minutes

When searching for a golfing getaway that combines world-class courses, breathtaking coastal views, and year-round play, look no further than Florence, Oregon. Nestled on the Central Oregon Coast…

A Guide to Catching and Preparing Dungeness Crab in Florence, Oregon

Nov 20

15 days ago

A Guide to Catching and Preparing Dungeness Crab in Florence, Oregon

4 minutes

Catching and preparing Dungeness crab is a quintessential coastal activity in Florence, Oregon, offering a mix of excitement, family fun, and delicious rewards. Whether you’re a seasoned crabber or a…

Oct 10

2 months ago

FLORENCE CHAMBER ANNOUNCES 2025 RHODODENDRON FESTIVAL THEME & LOGO CONTEST

2 minutes

The Florence Area Chamber of Commerce is thrilled to announce the theme for the 118th Annual Rhododendron Festival, taking place May 15-18, 2025: “Rhodies on the River.” This year’s theme celebrates…

Sep 24

2 months ago

Oregon Central Coast King Tides 2025

6 minutes

Experience the Spectacular King Tides on Oregon’s Central Coast This Winter This winter, the magnificent King Tides return to Oregon’s Central Coast, offering locals and visitors alike the chance to…