We are catalysts, conveners and champions of a thriving community.

We invite you to visit Florence and we welcome you to feel like a local when you are here! Come live where you love to play!

Welcome to Florence, Oregon

Make Florence your coastal playground!

Here you’ll find an abundance of adventure—fun things to do and places to see on the Central Oregon Coast including uncrowded beaches, spectacular dunes, golf, fishing, horseback riding, ATV riding, sandboarding…and that’s just your first few days. Come, relive and share the youthful memories from family trips (remember that epic sandcastle you built?). Make new memories with friends and family—hiking, kite flying, picnicking, crabbing, whale watching, storm watching…so much to do you’re going to need award-winning lodging and dining options. You’ll easily find ALL THAT right here in the middle of the Oregon Coast.

Nov 30

Celebrating the Season by the Sea in Florence - FLO Treasure Hunt

Recurring daily

🎉✨ Welcome to "Celebrating the Season by the Sea" - Florence's Unforgettable Holiday Extravaganza! 🌊🎁 Join us in spreading joy and merriment throughout the…

Dec 01

Habitat Happy Wrappers

Recurring weekly on Thursday, Friday, Saturday
Florence Habitat for Humanity and RESTORE

If your giftwrapping game isn’t up to snuff or you find yourself too busy to wrap and fluff, let Florence Habitat for Humanity’s Happy Wrappers do the job for…

Dec 01

Home: The 2023 Holly Jolly Follies

Recurring daily
Florence Events Center

Nothing kicks off the holiday season quite like C.R.O.W.’s production of The Holly Jolly Follies, held on the mainstage, the first weekend of each December…

Dec 02

Empty Bowls

Florence Events Center

It's that time of the year again when we gear up for the 27th annual Empty Bowls fundraiser. We are currently collecting handmade ceramic bowls, unique artwork…

Dec 02

Holiday Arts Festival

Florence Events Center

Come meet our local artists as you shop their unique works of art and fine craftsmanship. There will be over 20 artists showing off their latest creations…

Golf The Oregon Coast

Golf-lovers will enjoy a truly unique experience when they take on the links on the Oregon Coast.

Serene Abundance Studio Exhibits at the Visitors Center

Nov 07

23 days ago

Serene Abundance Studio Exhibits at the Visitors Center

2 minutes

INSPIRATION ON DISPLAY DURING CHAMBER’S NOVEMBER ART EXHIBIT Paintings, archival prints, mixed media, and wearable art by local, regional, and select national artists are on display throughout…

Nov 07

23 days ago

Visitor Center Manager Wanted!

2 minutes

Job Title: Visitor Center Manager Organization: Florence Area Chamber of Commerce Visitors Center Location: Florence, Oregon Type: Flexible Part-Time (20 hours per week) Wage: $15 per hour Position…

Sep 07

3 months ago

2024 Rhododendron Festival Theme Announced - Logo Contest Open

3 minutes

FLORENCE CHAMBER ANNOUNCES 2024 RHODODENDRON FESTIVAL THEME, LOGO CONTEST The Florence Area Chamber of Commerce announced its selection of “High Tides and Good Vibes" submitted by Barb Danko as the…

Aug 07

FLORENCE REGIONAL ARTS ALLIANCE IS AUGUST’S FEATURED EXHIBITOR AT CHAMBER’S VISITOR CENTER

4 minutes

Artwork from members of the Florence Regional Arts Alliance (FRAA) is featured in the Florence Chamber of Commerce Visitor’s Center art gallery, 290 Highway 101, throughout August. “We love the…

CHAMBER FEATURES BACKSTREET GALLERY’S ARTISTS IN JULY

Jul 05

5 months ago

CHAMBER FEATURES BACKSTREET GALLERY’S ARTISTS IN JULY

2 minutes

The Florence Area Chamber of Commerce’s Visitors Center, 290 Highway 101, features a different local artist each month. Their July display of local artistry features a variety of pieces from…