How to Craft the Perfect S’more (Florence-Style)
Start with the Right Fire
The secret begins before the marshmallow ever meets the heat. Whether you’re on the beach or at a cozy campsite near Oregon Dunes National Recreation Area, let your fire burn down until it produces a generous bed of glowing coals.
This is where the magic happens—steady, even heat that invites patience and rewards technique.
Choose Your Roasting Tool
Channel your inner pioneer with a carefully sharpened stick, or opt for a more polished approach with an extendable metal roasting fork (bonus points for the classic wooden handle). Either way, your tool becomes an extension of your craft.
Roast Like an Artisan
Here’s where most people go wrong—and where you can shine.
Hold your marshmallow one to two inches above the glowing coals—not in the flames. Rotate it slowly, deliberately, allowing each side to turn a perfect golden brown.
This is not a race. This is an art form.
Avoid the urge to rush. A perfectly roasted marshmallow is gently crisp on the outside and luxuriously gooey on the inside. When it begins to sag ever so slightly and threatens to slide off the stick, you’ll know you’ve reached peak perfection.
Build Your Masterpiece
Before your marshmallow is ready, prepare your foundation:
- One graham cracker
- A generous slab of chocolate
Have it waiting at your side—timing is everything.
When your marshmallow reaches that golden, molten state, carefully transfer it (still on the stick) onto the chocolate-topped graham cracker. Then, using a second graham cracker, gently slide the marshmallow off the stick and tuck it into place.
Top it off with the second graham cracker—your finishing touch, your edible masterpiece.
Elevate the Experience with Creative Twists
While the classic combination never fails, Florence invites a little exploration:
- Creamy milk chocolate for a sweeter finish
- Chocolate with caramel for a rich, buttery twist
- Chocolate and peanut butter for a salty-sweet indulgence
- Chocolate crisp for added texture
- Chocolate mint for a refreshing surprise
The possibilities are as expansive as the coastline itself.
Make It Inclusive, Make It Memorable
One of the best things about s’mores is that everyone can join in. Today, you’ll find vegan marshmallows and gluten-free graham crackers readily available, ensuring no one is left out of this fireside tradition.
Because in Florence, it’s not just about the treat—it’s about togetherness.
Campfire Safety on the Oregon Coast
A perfect s’more starts with a safe, well-managed fire. Along the Central Oregon Coast, beach fires are part of the experience—but they come with important responsibilities.
Build It Smart
Keep your fire small, tight, and low to the ground. Avoid large bonfires—controlled heat is better for both roasting and safety.
- Always build your fire at least 50 feet away from dune grass
- Never light fires in piles of driftwood or near beach vegetation
- Choose an open, clear area of sand
Recreational beach fires are generally allowed unless seasonal fire restrictions are in place. Fires on Oregon beaches are managed by Oregon State Parks.
Know What Not to Burn
Protect the beach and your fellow visitors:
- Do not burn plastics, glass, nails, pallets, or treated wood
- Avoid burning driftwood
- Stick to clean, appropriate firewood
Keep Water Nearby
Before you even strike a match, bring a bucket of water from the ocean and keep it within arm’s reach. Having water ready ensures you can control or extinguish your fire quickly if needed.
Never Bury a Fire
It may seem harmless, but burying a fire in the sand is actually dangerous.
Hot coals, partially burned wood, and even surrounding rocks can retain heat for hours, days, or longer. Buried fires can smolder unseen and cause serious burns to unsuspecting beachgoers.
Do not bury your fire. Ever.
Extinguish It Completely
When your evening winds down, take the time to fully put your fire out:
- Pour water over the fire—generously
- Stir the ashes and coals
- Add more water until everything is cool to the touch
If it’s still warm, it’s not done.
Always ensure your fire is completely cold before leaving the beach.
Stay Informed
For current regulations, seasonal restrictions, and safety guidance, visit the official Oregon State Parks beach fire page or call 1-800-551-6949 for up-to-date information.
A Florence Tradition Worth Savoring
From family vacations to spontaneous beach nights, crafting the perfect s’more is part of what makes time in Florence, Oregon so unforgettable. It’s simple, yes—but it’s also deeply meaningful.
It’s the laughter between bites. The glow of the fire reflected in smiling faces. The quiet satisfaction of getting it just right.
So the next time you find yourself along the Oregon Coast, gather your ingredients, tend your fire with care, and take your time.
Because the perfect s’more—like the perfect moment—is worth savoring.
