Every summer, Florence Oregon bursts into color.
Along Highway 101 and throughout Historic Old Town, cascading flower baskets sway in the coastal breeze, welcoming visitors and delighting locals alike. They soften storefronts, frame photo moments, and create the vibrant first impression that says you’ve arrived somewhere special.
These blooms do not happen by accident. They happen because our friends make it happen.
The Florence Area Chamber of Commerce is proud to lead the 2026 Flower Basket Program in partnership with the City of Florence. Our incredible Public Works team installs and lovingly maintains each basket throughout the season, watering, tending, and keeping them flourishing from spring through fall. It is true teamwork, and it shows.
For just $100, you can claim a basket and become part of what makes Florence shine.
This program is more than flowers. It is community pride in full color. It is economic vitality hanging from every light pole. A welcoming downtown encourages visitors to linger. When they linger, they shop, dine, explore Florence Oregon beaches, discover the Florence Oregon dunes, and support the businesses that power our local economy.
These happy baskets of beauty brighten morning walks, evening strolls, and every drive through town. They remind us that Florence cares. They tell visitors they are welcome in Oregon’s Coastal Playground.
Florence blooms because we make it bloom.
🌸 Claim your 2026 Flower Basket today and help keep our community vibrant, welcoming, and thriving.
👉 Support the Flower Basket Program here.
Let’s fill every hook. Let’s plant pride. Let’s make Florence flourish.
