The long-running event, held during the long holiday weekend in October, is produced by the Florence Area Chamber of Commerce and has drawn nearly 1000 visitors each year. “We waited until the last possible moment to finalize this decision, but it’s the right thing to do,” said Chamber president/CEO Bettina Hannigan. “The Wine & Chowder Trails have been growing in popularity, drawing people from all over and beyond Oregon. But as with our annual Florence Rhododendron Festival, which was cancelled for the first time since WWII, COVID-19 has taken another victim.” Hannigan said the chamber’s board of directors is working toward hosting the event in the spring of 2021 or as soon as safely possible. The event features more than a dozen top Oregon wineries and a dozen of the best local chowders. A decision on the Florence Holiday Festival, held during Thanksgiving weekend, is pending. “As a chamber of […]

Serenity Amidst Chaos at Chamber Visitors Center

After several months of being closed to the public, the Florence Area Chamber of Commerce has reopened ands has a fresh new art exhibit. The name, apropos to our times. “Serenity Amidst Chaos” was selected by exhibit coordinators Jo Beaudreau of BeauxArts Fine Art Materials & Gallery (2285 Highway 101) and Kristin Anderson of the Florence Regional Arts Alliance (120 Maple St.) and Backstreet Gallery (1421 Bay St.). “The Florence Area Chamber of Commerce loves to showcase the talent of our local creatives,” said Chamber president and CEO Bettina Hannigan. “Artists’ contributions from Florence Regional Arts Alliance, Backstreet Gallery, and BeauxArts are on display through September 2020. Kristin and Jo quickly pulled together nearly two dozen amazing artists and the exhibit is nothing short of spectacular.” The exhibit includes photography, oils, pastels, watercolor, acrylic, glass, wood, ceramic, and textile and mixed media. The visitors center is at 290 Highway 101 […]


The Florence Area Chamber of Commerce and its members welcome shoppers to come find the socially-distanced, properly-masked, Sami the Sea Lion in businesses all over town. July 31 marked the return of the fuzzy pinniped, this time with a COVID-19 mask and a summertime bow in her fur. The six-inch plush sea lions are provided by the event’s main sponsor, Sea Lion Caves. “Sami is back in time to have some summer fun,” says Bettina Hannigan, president and CEO of the Florence Area Chamber of Commerce. “This summer we’re calling it ‘The Social Distancing Search for Sami’ and it is sponsored by Sea Lion Caves.” Based on last winter’s successful Sea Lion on A Shelf trail, shoppers can venture to any of nearly 30 participating Chamber member’s businesses and get their passports stamped when they spot Sami. A minimum of 15 stamps are necessary to enter for a chance to […]