Blue Heron Gallery Exhibits in Visitors Center!

The Florence Area Chamber of Commerce’s Visitor Center features a different local art exhibit each month. In February the exhibit spotlights a variety of works by local and Northwest artists from The Blue Heron Gallery in Old Town. “Visitors will find a beautiful display of a wide variety of jewelry, sculpture, and artwork in several mediums by locally-, regionally-, and nationally-acclaimed artists,” says Jack Butler, owner of the Blue Heron Gallery, Sticks and Stones Gallery, and Wind Drift Gallery.  “It’s exciting to be invited to participate in the Chamber’s monthly exhibit,” he adds. “We appreciate that the Chamber supports our vibrant arts community.” “We are delighted to have a sampling of The Blue Heron’s collection on display at the Chamber’s Visitor Center this month,” says Chamber executive director Bettina Hannigan. “The Chamber is listed in the local art tour map because of our monthly displays of photography, paintings, or three-dimensional […]

Branding – Is your business building your brand?

Branding – are you? Branding is one of the most productive marketing tools you can use to build your business. Florence “A city in motion”, the chamber’s marketing “Oregon’s Coastal Playground”, Nike – “Just Do It”, ROLAIDS “How Do You Spell Relief?” you get the idea. Personally, I think the most important part of marketing is the actual interactive experience. Are you living up to your branding? Who are you targeting and what is important to them? My mom trained me early, there is a big difference between inexpensive and cheap. This concept extends to a multitude of business tangibles. I’ll share the one greatest tool you can use to brand your business – CUSTOMER SERVICE. When is the last time you’ve heard “The Customer is Always Right”? Can you say Nordstrom? How do you feel when you’re the customer and you’re treated right? That’s what I’m talking about. Customer […]