Lovers Love Florence!

Cards? Flowers? Candies? Yawn! Change it up this year! Plan a memorable Valentine’s getaway in Florence—Oregon’s Coastal Playground! Book a riverfront room or oceanfront room in Florence! Come stay in a romantic B&B! Enjoy romantic walks in the forest or on long stretches of uncrowded beaches. Find a heart-shaped stone or shell in the sand. Hike a dune. Get a little sand in your pants. Treat your sweets to a fresh catch-of-the-day or a special surf-and-turf combo dinner at one of Florence’s many excellent restaurants. You’ll find a great variety of local, international, and unique fusion foods in Historic Old Town and all around town. Over the last several years Americans have spent about $20 billion on Valentine’s Day, according to the National Retail Federation. Loved ones are expected to spend $2 billion on flowers, more than $1.7 billion on candy, and approximately $1 billion on pre-printed cards. Don’t be […]

CALL TO ARTISTS – FlorenceFest!

The Florence Regional Arts Alliance (FRAA) is very excited to invite all artists to participate in the 2nd annual “Florence Fest” to be held at the Florence Events Center on April 27 and 28, 2018. Last year’s event was a huge success as over 700 people attended and we sold almost 40% of the art selected.  This year’s event, which will feature two days of Jazz, Art and Wine, will be highlighted by talented jazz musicians and outstanding wine from some of the best wineries throughout the state. Selection for the exhibit will be made by Margaret Prentice, who is an accomplished painter and printmaker and has curated numerous exhibitions throughout the Northwest.   She is currently Professor Emeritus in the Art Department at the University of Oregon where she taught for 26 years.  Prentice taught drawing, intaglio, and relief printmaking, papermaking and artist’s books.  Her original prints are included in […]

Call to Artists for new Outdoor Gallery Program

The Public Art Committee of the city of Florence has created an exciting new program to enhance the beauty and livability of our community by regularly introducing original outdoor art into Florence to create a unique sense of place and enhance community identity.  This program, called “Art Exposed – Dynamic Public Art” provides a creative outlet for artists to display their work, and artists are encouraged to submit unique pieces that demonstrate extraordinary creativity and elicit a feeling of “Wow” from all who view them.  Many cities around the world are engaged in programs of this type and it creates excitement for both the community and visitors. Five (5) locations for this art have been selected by the Public Art Committee and are in the high visibility/high traffic area of Historic Old Town Florence along Bay Street.  This area is filled with restaurants, galleries and specialty shops and provides a […]


January 30 is National Plan Your Vacation Day, and the Florence Area Chamber of Commerce is ready to help. The event, promoted by Project Time Off who encourages everyone, on January 30, to take 30 minutes to plan a vacation. Nationally, more than 660 million vacation days go unused. “It is proven that those that take vacation time are happier, healthier, and more productive,” says Bettina Hannigan, executive director of the Florence Area Chamber of Commerce. “Vacation is essential to strengthen personal relationships, inspire creative thinking, improve professional performance and promote better health—and Florence should be at the top of your list of vacation destinations for many reasons.” “Our visitors, and locals too, enjoy the dunes for ATVs, sand rails, sandboarding, and hiking. They love that we have more than a dozen lakes within a dozen miles of town, as well as the Siuslaw River and the ocean. There’s fishing, […]

Rhododendron Court Announced!

This week, the Rhododendron Festival Committee announced the selections for the 2018 Rhododendron Court, comprised of a Senior Court of five princesses and two princes, and a Junior Court with five princesses. The Senior Court Princesses are Andrea Hernandez, Lainey Goss, Thelma Gentry, Alex Saindon and Denielle VanWinkle. The Senior Court Princes are Colby Waters Trent Reavis both from Siuslaw High School. Junior Court Princesses from Siuslaw Elementary are first-grader Alleya Thomas, second-grader Jasmine Krause, fourth-grader Kylee Stinger and fifth-grader Brittney Adams. Abigail Mendez, the third-grade princess is from Mapleton. “The students are all wonderful representatives of Florence and Mapleton,” said committee chairperson Jenna Bartlett. “These courts will be introduced at various functions during the next few months and represent Florence and the Rhododendron Festival throughout the year.” Members of the Junior and Senior Court were presented with roses by Florence Mayor Joe Henry and committee members Nancy Bosket, Jenna […]


“Our town buzzing with the spirit of revolutionizing, re-visioning and revitalizing,” says Bettina Hannigan, executive director for the Florence Area Chamber of Commerce. “The 10th annual Siuslaw Awards are a great way to celebrate that.” The event, open to the public, takes place Wednesday, February 7, at the Florence Events Center, 715 Quince St. The reception begins at 5:30 p.m. and dinner at 6:30 p.m. Tickets are $40 per person or $320 for reserved tables for eight people, and are available online at or at the Florence Area Chamber of Commerce office 290 Highway 101 in Florence. “We invite Chamber members and the community at large to join us ‘Rhody Rendezvous-style’ as we celebrate at the Florence Event Center with live entertainment, a State of the Chamber address, a delicious dinner, and presentations by our community business leaders for a fabulous evening together,” says Terry Abeyta, event coordinator and […]

Plan Now For An Epic, Memory-making Spring Break!

What memories to you treasure of Spring Break here in Oregon’s Coastal Playground during your younger years? If you’re like a lot of folks in Oregon, you have warm recollections of time at the beach collecting agates and shells, jumping waves, climbing on driftwood, exploring tide pools, and building grandiose sandcastles. You might also remember hiking up those dunes that seemingly reached to the sky, rolling back down and filling every crevice of clothing with sand. Maybe it was riding a dune buggy or ATV, the trip to Sea Lion Caves and Cape Perpetua, fishing on a lake, or crabbing in the Siuslaw River. And every evening sitting around a campfire or beach fire telling stories and making s’mores! Time to relive it—or even recreate it—with family and friends here in Florence. Imagine it with an adult twist—a romantic getaway to one of our top-rated hotels or inns, a late […]


Florence has risen to the top 10 out of more than 7,000 applicant towns to participate in Hulu’s “Small Business Revolution—Main Street.” The show is preparing for its third season in which local businesses share up to $500,000 in funds for redevelopment and sprucing up commercial districts. Host Amanda Brinkman and her team work with small businesses to help revitalize a town. Deluxe, the company behind the show, focuses on supporting small town businesses and their primary business districts. Producers visited Florence January 3 and 4 and met with community representatives from the City of Florence, the Florence Area Chamber of Commerce, the Downtown Redevelopment Team (DRT), and area businesses. More than 500 community members attended a rousing reception to meet Brinkman and her crew January 3 at the Florence Events Center. Florence was first of the 10 towns to be visited. The hashtag #myflorence has been established to help […]