110th Rhododendron Festival Winds Up

From Thursday’s coronation of Queen Rhododendra and The King of the Coast to Sunday’s grand floral parade, the 110th Rhododendron Festival was a total success. By all indications, we may have had as many as 35,000 people attending this year. That’s four times the population of our town! And, if eyewitness accounts are correct, about a half-dozen orcas were seen in the Siuslaw River. That makes two times in the last three years. We had orcas last year too, but they came during Memorial Day weekend. I guess orcas enjoy Oregon’s Coastal Playground too, but maybe for different reasons than the tourists. This year we had flower, art, motorcycle, and classic car shows; parades, a street vendor fair, and a carnival—something for everyone. And boy, were the folks “ready to rhody” this year! You see, that was our theme: “Always Ready to Rhody.” We kind of borrowed it from the […]


The 110th annual Rhododendron Festival begins Thursday, May 18, with the coronation of Queen Rhododendra and The King of the Coast, and continues through Sunday evening, May 21, with the grand floral parade beginning at noon on Sunday. As a town, and as a Chamber of Commerce, we are “Always Ready to Rhody.” And this weekend’s weather looks to be fantastic for doing so. Come make it a day at the beach, or two, or a whole week! The Siuslaw River Coast Guard Station is our inspiration for this year’s slogan. The Coast Guard’s slogan is Semper Paratus, or Always Ready, and they will be our grand marshal for the annual parade. The selection was easy. These brave men and women are celebrating the station’s 100 years of service in Florence. The list of events for the celebration is long. There’s just too much to do in one day. You […]

Chamber Memberships for $20 a Month!

The Florence Area Chamber of Commerce announces that annual membership can be purchased on a monthly program for $20 a month! Yes, it’s true, Florence area businesses can now reap the benefits, rewards, leverage, connections, and resources of being a Chamber member for $20 a month!  DOWNLOAD THE CHAMBER APPLICATION HERE AND THE MONTHLY AGREEMENT HERE! How can the Chamber help you? The question is what does your business need? The Chamber brings resources beyond wildest expectations. By leveraging resources and relationships the Chamber has established it is prepared to partner with Florence Area businesses to strengthen, expand, streamline, update, and develop small to large businesses. The Chamber spends over $200,000 a year marketing Florence regionally and globally. Florence is on the map, is your business? Referral is a key benefit of membership, website, phone, walk-in, 99% of these contacts are looking for a referral. Visitors, relocations, new businesses – […]


USA Today’s “10Best.com” editors teamed up with a panel of travel experts chosen based on their knowledge and experience with the region to find the best small towns in the Northwest with populations less than 10,000. Florence took second place out of the 50 originally considered for an online poll that concluded April 24. “We were super excited to be nominated to this list of great places, and are delighted to be the only Oregon town in the top 10, especially considering the other awesome places from our great state that were part of this national survey,” says Bettina Hannigan, executive director for the Florence Area Chamber of Commerce. USA Today’s write-up stated, “Situated where the Siuslaw River meets the Pacific Ocean, Florence is home to two of the most popular attractions on the central Oregon Coast, Heceta Head Lighthouse and Sea Lion Caves. Fresh seafood dominates the restaurant menus […]