The Florence Area Chamber of Commerce is looking for the best amateur or professional photos of the fun, frolic, famous attractions, iconic buildings, and beautiful scenery of Oregon’s Coastal Playground. The winner will collect a $250 cash prize and have their submitted photo featured in the Chamber’s resource guide and other printed marketing pieces, on their website, and in social media. A panel of Chamber members will decide the winner. The winner will be announced the week of November 19. Deadline for entry is November 15, 2018. For more contest information, entry forms, and image release waivers visit FlorenceChamber.com/Contest, call 541-997-3128, or e-mail Contest@FlorenceChamber.com. “We call this place Oregon’s Coastal Playground for a reason,” says Bettina Hannigan, the Chamber’s executive director, “so we’re looking for outstanding amateur or professional photos that convey our coastal playground theme. So download your best photos from you smartphone or camera and send us your […]


The kitch and glitz of ’50s, ’60s, and ’70s travel trailer lifestyle is coming to Florence for the “Goin’ with the Flo Vintage Trailer Rally.” The public is invited to the Port of Siuslaw campground in Old Town Florence on Saturday, October 13, from 11:00 a.m. to 3:00 p.m. for an open house where you can tour more than 40 of the rarest vintage trailers on the west coast. The trailers will be staged inside and outside with colorful awnings, period décor, even some with matching color-schemed cars. Meet the owners and learn about this growing-in-popularity travel hobby that preserves the existence of these rare rigs which represent the beginning of the of the road-tripping vacation era. Some trailers will be for sale and there’s expected to be some kitchy swapping and selling as well. “Keep your eyes peeled as you travel to and from Florence on Highways 101 and […]


Florence’s annual Wine & Chowder Trail, and Great Glass Float Giveaway, returns October 5, 6, and 7—and this year’s event has a couple of fun new features. The Wine Trail is Saturday, October 6, from 2:00 to 5:00 p.m. Participants can pick up a commemorative wine glass for $5 and tasting tickets for $1 each at Gazebo Park at the corner of Bay St. and Laurel St., then stroll scenic Historic Old Town Florence to sample wines from 13 different Oregon wineries (21 and over only). Wineries include: Brandborg, Bradley Vineyards, Campbell Lane Wines, Capitello Winery, Chateau Lorane, High Pass Winery, Gelardi Vineyard, J. Scott Cellars, La Velle Winery, Sarver Winery, Season Cellars, Silvan Ridge, and Troon Vineyard. The Chowder Trail is Sunday, October 7, from noon to 4:00 p.m. Ballots and maps will be available for $5 at the trailhead at Gazebo Park. There will be more than 10 […]

Heffy Gallery Exhibits at the Visitors Center

New Art Exhibit in the Visitors Center! The chamber enthusiastically supports our local art community. Each month it hosts one of its member’s art exhibits in the Visitors Center. Backstreet Gallery was the July exhibit and new member Heffy’s Gallery presenting exceptional wood carvings and watercolor paintings is the August exhibit. Florence’s artist community has a deep love of the area and that passion is shared with our 14,000 plus visitors a year. Florence is known for its sand dunes and it’s now becoming known as an art lover’s destination. We invite our locals and guests to come in and enjoy the visual experience of this two and three dimensional exhibit in the Visitors Center. Don’t forget to keep your eyes peeled for the beautifully painted rocks hidden in plain sight!


They’re watching and waiting for you. Lurking by flower pots, under benches, in doorways, behind public art, by fence posts. And they want to go home with you. Or just to be moved to another location in town. Or go on vacation, only to be left behind at your destination. Who are they? A rock group. Or more correctly, a group of rocks. Painted ones. And they like to have their picture taken and posted to Facebook pages dedicated to their existence. Painted rocks are a phenomenon rapidly growing in popularity. Stones, decorated with anything from photo quality images of nature to faces, flags, animals, or inspirational sayings, are popping up all around town. In fact, more than 500 rocks are estimated to have rolled into Florence in the last several days. Why? Betty Blake, a volunteer at the Florence Area Chamber of Commerce, fields inquiries about painted rocks and […]


Voters in a national poll have selected Florence as the country’s second-best small town for adventure. In April, USA Today’s 10Best.com listed Florence as one of their top-20. Florence beat out such tourism heavyweights as Sun Valley, ID; Telluride, CO; Sedona, AZ; Moab, UT; Watkins Glen, NY; Bar Harbor, ME; and Stowe, VT. Florence was beat out by Marquette, WI. The poll allowed voters to vote once per day on as many devices as they wanted for several weeks. Florence started the poll at number 11 and quickly rose to second. The poll closed Monday, May 14. Florence was the only Oregon destination on the list. To make the list, each town had to have a population under 25,000. Florence’s population is just under 9,000. In a similar USA Today poll last year Florence was voted second of the Top 20 Best Small Towns in the Northwest. “We are super […]


More than two dozen pieces of art, including photos, watercolors, ceramics, and sculptures in metal and wood, are part of a new art display at the Florence Chamber of Commerce’s visitors center this month The Chamber features a different local art exhibit each month. Their current display of local artistry features a variety of works by local and Northwest artists from both Sticks and Stones Gallery and The Blue Heron Gallery in Old Town. “Visitors will find a beautiful display and a wide variety of photography, sculpture, and artwork in several mediums by locally-, regionally-, and nationally-acclaimed artists,” says Bettina Hannigan, the chamber’s executive director. “It’s exciting to be invited to participate in the chamber’s monthly exhibit,” says Jack Butler, owner of the Blue Heron Gallery, Sticks and Stones Gallery, and Wind Drift Gallery in Florence. “We appreciate the many ways that the chamber supports Florence’s growing and vibrant arts […]

Let’s Paint the Town!

Rhody 2018 Window Painting Scholarship Fundraiser!  Let’s Paint the Town! Join in the fun and help create excitement for 111th Rhody Weekend  (It’s almost here!)  This fundraiser not only creates excitement, shows support and celebrates Florence, most importantly helps raise scholarship money for our graduating senior court. We Hope You’ll Paint the Town with Rhodies!  Business all over town have an opportunity to boost excitement about the 111th Annual Rhododendron Festival, support our local students, draw in customers and your donation could be tax deductible*! Deadline to participate is April 13th and painting will begin Mid-April. Please fill out the attached form and a coordinator will be in contact with you to schedule your Window Painting Date. DOWNLOAD THE PARTICIPATION FORM HERE!

On Your Mark, Get Ready, Get Set – Florence Awaits Announcement of Small Business Revolution Top 5 Towns

The Small Business Revolution (SBR) will be announcing the Top 5 Towns on Tuesday, February 13th at 7:30am ET, 4:30am PT. You can watch the Top 5 announcement on Facebook Live by following SBR’s Facebook page at www.facebook.com/smallbizrev. Florence, Oregon is currently in the Top 10 Towns and is anxiously awaiting the results to see if the community has made it to the next round. If Florence makes it into the Top 5, the next step will be an online vote that will run from Feb. 13th until Feb. 20th. Individuals will be able to vote once per day, per email address during the week-long voting period by visiting www.smallbusinessrevolution.org. Voting will begin promptly after the Top 5 announcement on February 13th and will conclude at 6:00pm PT on February 20th. Voting will be done on a 24-hour clock and individuals with multiple email addresses are welcome to use each […]