From the empty sample cups of Florence’s cancelled Wine & Chowder Trail and Great Glass Float Giveaway Weekend bubbled-up a tasty, revised Florence Chowder and Glass Float Trail that spans the entire month of October. Florence is home to the most amazing chowders—clam, crab, other seafoods—we can’t not celebrate them. So, in place of the annual Florence Wine & Chowder Trail Weekend, we’re inviting locals and visitors to sample chowders and find glass floats all month long in October! Participants can get their free chowder ballot and glass float maps starting September 30th at the Chamber, 290 Highway 101 in Florence, at participating merchants, or click here. Nearly 10 participating chowder-makers will offer a cup of their finest for only $3. For the glass float trail, shoppers can visit nearly 30 merchants in Historic Old Town Florence, and many other places around town, to spot the opulent objects d’art placed […]


The Florence Area Chamber of Commerce is looking for the best amateur or professional photos of the fun, frolic, famous attractions, iconic buildings, and beautiful scenery of Oregon’s Coastal Playground. The winner will collect a $250 cash prize and have their submitted photo featured in the Chamber’s resource guide and other printed marketing pieces, on their website, and in social media. A panel of Chamber members will decide the winner. The winner will be announced the week of December 14th 2020. Deadline for entry is November 30th 2020. For more contest information, entry forms, and image release waivers visit, call 541-997-3128, or e-mail “We call this place Oregon’s Coastal Playground for a reason,” says Bettina Hannigan, the Chamber’s executive director, “so we’re looking for outstanding amateur or professional photos that convey our coastal playground theme. So download your best photos from you smartphone or camera and send us […]


The long-running event, held during the long holiday weekend in October, is produced by the Florence Area Chamber of Commerce and has drawn nearly 1000 visitors each year. “We waited until the last possible moment to finalize this decision, but it’s the right thing to do,” said Chamber president/CEO Bettina Hannigan. “The Wine & Chowder Trails have been growing in popularity, drawing people from all over and beyond Oregon. But as with our annual Florence Rhododendron Festival, which was cancelled for the first time since WWII, COVID-19 has taken another victim.” Hannigan said the chamber’s board of directors is working toward hosting the event in the spring of 2021 or as soon as safely possible. The event features more than a dozen top Oregon wineries and a dozen of the best local chowders. A decision on the Florence Holiday Festival, held during Thanksgiving weekend, is pending. “As a chamber of […]

Serenity Amidst Chaos at Chamber Visitors Center

After several months of being closed to the public, the Florence Area Chamber of Commerce has reopened ands has a fresh new art exhibit. The name, apropos to our times. “Serenity Amidst Chaos” was selected by exhibit coordinators Jo Beaudreau of BeauxArts Fine Art Materials & Gallery (2285 Highway 101) and Kristin Anderson of the Florence Regional Arts Alliance (120 Maple St.) and Backstreet Gallery (1421 Bay St.). “The Florence Area Chamber of Commerce loves to showcase the talent of our local creatives,” said Chamber president and CEO Bettina Hannigan. “Artists’ contributions from Florence Regional Arts Alliance, Backstreet Gallery, and BeauxArts are on display through September 2020. Kristin and Jo quickly pulled together nearly two dozen amazing artists and the exhibit is nothing short of spectacular.” The exhibit includes photography, oils, pastels, watercolor, acrylic, glass, wood, ceramic, and textile and mixed media. The visitors center is at 290 Highway 101 […]


The Florence Area Chamber of Commerce and its members welcome shoppers to come find the socially-distanced, properly-masked, Sami the Sea Lion in businesses all over town. July 31 marked the return of the fuzzy pinniped, this time with a COVID-19 mask and a summertime bow in her fur. The six-inch plush sea lions are provided by the event’s main sponsor, Sea Lion Caves. “Sami is back in time to have some summer fun,” says Bettina Hannigan, president and CEO of the Florence Area Chamber of Commerce. “This summer we’re calling it ‘The Social Distancing Search for Sami’ and it is sponsored by Sea Lion Caves.” Based on last winter’s successful Sea Lion on A Shelf trail, shoppers can venture to any of nearly 30 participating Chamber member’s businesses and get their passports stamped when they spot Sami. A minimum of 15 stamps are necessary to enter for a chance to […]


“Based on the most current regulations from Governor Kate Brown’s ‘stay home, stay healthy’ measures we must cancel our annual Independence Day celebration,” said Bettina Hannigan, executive director of the Florence Area Chamber of Commerce. “Thankfully, our contracts with the fireworks technicians, and the Port of Siuslaw for the launch site, are in place for next year.” Chambers of commerce and other organizations across the state are taking major economic hits from canceling summer and fall events. Some are even canceling events through the end of the year. “We waited as long as we could to make this decision in hopes of hosting this fun day of family events and fireworks, but given the timeline to put this event together—with the producers of the pie- and watermelon-eating contests and the providers of the bounce houses, music, and fireworks—there is no way to plan for it with any certainty,” Hannigan explained. […]

Are the Dunes, Parks, & Campgrounds Open? Maybe So – Maybe No. CHECK BEFORE GOING

Things are changing daily – here are the links for our most popular US, State & County Parks. Stay up on what’s open here – US Forest Service Parks, State Parks, Beaches & Dunes and  Lane County Parks. Many Florence Area shops, restaurants, RV Parks and hotels are open. Please remember that Phase I: Non-essential travel is not allowed and it’s still important to stay local. Continue to avoid overnight and non-essential trips, including recreational day trips to destinations outside of your community. Those who reside in a county that has not reopened are asked to be thoughtful and stay home. Essential travel: Generally, essential travel refers to going distances for work, caring for family or other vulnerable populations, or the need to acquire essential items like food and supplies, medical care and prescriptions, emergency services, shelter and legal or financial necessities. Non-essential travel: Overall, non-essential travel is not crucial to the functioning […]