Winner of Rhody Days Logo Contest Announced

Winner of Rhody Days Logo Contest Announced


The Florence Area Chamber of Commerce selected a design submitted by Susan Johnson of Florence as its official logo for the 110th Rhododendron Festival. Johnson, who has submitted winning designs in previous years, will receive a cash award of $250 and a choice of 2017 Rhododendron Festival memorabilia featuring the logo.

The design incorporates elements of Florence’s Historic Old Town skyline, rhododendrons, nautical images, and includes the words “Always Ready to Rhody.” The theme integrates the US Coast Guard’s motto Semper Paratus (Always Ready). The Chamber named US Coast Guard Station Siuslaw River in Florence as Grand Marshal for the 110th Rhododendron Festival Parade on May 21, 2017.

“We are delighted with the design for its vibrancy, local icons, Coast Guard elements, and its ability to transcend all media,” says Bettina Hannigan, the Chamber’s executive director. “Susan captured what we were looking for to help us celebrate our 110th anniversary and our recognition of Coast Guard Station Siuslaw River”

Johnson’s winning design will soon start appearing in print, broadcast, and online materials to promote the event and draw visitors to Florence. The logo will be printed on official festival t-shirts, commemorative pins, banners, advertisements, and print guides. The Festival will be May 19 to 21, 2017.