In Florence, summer lasts until mid-October, according to Bettina Hannigan, executive director for the Florence Area Chamber of Commerce.

“There is so much to do all season long,” says Hannigan. “Locals and visitors alike enjoy sandboarding and sandcastles, big dune adventures on their own ATV or in a professionally-driven, thrill-a-minute sand rail; kite flying or kiteboarding, or just getting some sand between their toes, or other places, frolicking along mile after mile of open, uncrowded beaches.”

The chamber has a free visitor’s guide that details all the ways to shop, eat, stay, and play in Florence. It is available by calling 541-997-3128, visiting, or by dropping by their visitor’s center at 290 Highway 101.

Big Events All Season
July 4 brings the annual Old Fashioned Independence Day Celebration. Enjoy music, food, and drink all around town, pie and watermelon eating contests (and other games) in Old Town, and top it off with one of the best fireworks show on the Oregon Coast.

July 7 is the annual Wings and Wheels Classic Car Show and Fly-in. Visitors and locals alike love all the cool rides and vintage planes. The big show is at the Florence airport, but stick around for all the great shopping and amazing food in Old Town and elsewhere around Florence

September 7, 8 & 9 is the annual Rods ‘n Rhodies Weekend and the Communitywide Garage Sale. Come check out some of the hottest vintage rides on the West Coast, live music, ’50s and ’60s-themed movies and a costume contest, the Old Town Car Cruise, and incredible food and beverage. Bargain hunters will find three days of amazing deals at nearly 100 retail and private locations around town.

“Think of the Communitywide Garage Sale as your own personal episode of American Pickers,” says Hannigan.

“Labor Day Weekend is not the end of summer around here,” emphasizes Hannigan. “The fun continues into October with Florence’s famous Wine & Chowder Trail and Great Glass Float Giveaway October 5, 6 and 7. You can stroll Historic Old Town Florence and sample outstanding Oregon Wines on Saturday and the most amazing clam chowders on Sunday.” All weekend participants can also search local shops and galleries for more than a dozen beautiful hidden-in-plain-sight glass floats and register to win one.

Award-winning Fun
USA Today awarded Florence as one of the top small towns in the country for adventure.

“USA Today’s writers already point out that adrenaline junkies flock to Florence for some of the nation’s best sand dunes for buggy rides, sand boarding, hiking, and fat-tire biking. They also list fishing, crabbing, and clamming as popular pastimes,” adds Hannigan. “What they missed is kiteboarding, wind surfing, hiking and camping in pristine ancient forests, world class golf, and a long list of other outdoor pursuits.”

Hannigan explains that adventures don’t stop with the typical outdoor pursuits.

“The adventures continue in the culinary category with world famous clam chowder and unique northwest fusion foods fresh from the local farms and waters,” she says.

Hannigan adds that Florence’s adventures also include art and culture.

“Florence has a public art trail, regularly scheduled art walks, and many high-end galleries and shops,” she explains. “Around town we’ve got several performance venues including an art house movie theater and the 500-seat Florence events center with local and national caliber performances. We’ve also got two excellent museums for regional history and military history. And if gaming is your kind of adventure, visit Three Rivers Casino Resort. Don’t forget to visit all the sea lions at Sea Lion Caves, find natural treasures while beachcombing, and drop in on fascinating tidepools.”

For more information on visiting Florence call 541-997-3128.