January 30 is National Plan Your Vacation Day, and the Florence Area Chamber of Commerce is ready to help. The event, promoted by Project Time Off who encourages everyone, on January 30, to take 30 minutes to plan a vacation.

Nationally, more than 660 million vacation days go unused.

“It is proven that those that take vacation time are happier, healthier, and more productive,” says Bettina Hannigan, executive director of the Florence Area Chamber of Commerce. “Vacation is essential to strengthen personal relationships, inspire creative thinking, improve professional performance and promote better health—and Florence should be at the top of your list of vacation destinations for many reasons.”

“Our visitors, and locals too, enjoy the dunes for ATVs, sand rails, sandboarding, and hiking. They love that we have more than a dozen lakes within a dozen miles of town, as well as the Siuslaw River and the ocean. There’s fishing, crabbing, and clamming. There’s about 20 miles of uncrowded beaches for sandcastles, kite flying, beachcombing, horseback riding, and romantic sunset strolls. We have museums, art galleries, quaint-but-not commercial shops, world-class entertainment at two venues, and about three dozen restaurants,” boasts Hannigan.

Florence home to internationally-known destinations such as the Oregon Dunes National Recreation Area, Sea Lion Caves, and Sand Master Park. The town was rated the number-two best small town in the Northwest by USA Today,’s most beautiful town, Oregonian readers’ favorite coastal getaway, and one of’s “8 Coolest Cities You Must Experience for Yourself.”

“There’s a reason we’re known as Oregon’s Coastal Playground,” says Hannigan.

“But if that’s not enough, The Florence Visitor’s Center has lots and lots of ideas for how you can spend those precious vacation days,” she adds. “We’ve got a great Florence-area visitor’s guide and information on all the great places to shop, eat, stay, and play. We’ll mail it free to anyone who can’t stop by the office. You can also plan a truly epic vacation at”

In 2016 more than half of American workers left a total of 662 million vacation days unused. Individuals who plan are more likely to use all of their time off, take more vacation days at once, and report greater levels of happiness in every category of life measured.

“The Florence Area Chamber of Commerce is celebrating national Plan for Vacation Day because it’s time for people to reclaim their hard-earned share of those 662 million unused vacation days. By planning, we can all reap the benefits of taking a break while giving ourselves something to look forward to,” says Hannigan.

To learn more about what the Florence Area Chamber of Commerce has to offer, visit, stop by the office at 290 Highway 101, or call 541-997-3128.